Meta is focusing on building personal superintelligence to provide a more engaging, tailored experience for users while refining its long-term monetisation strategy. By continuously improving ranking and recommendation systems, the company aims to identify the precise timing and placement for advertisements, allowing for increased ad load without compromising the user experience. This AI-driven approach is designed to drive higher incremental conversions, ensuring that increased engagement translates into measurable value for advertisers.
| Financial indicator | Q4 2024 (US$ million) | Q4 2025 (US$ million) | Percentage change |
| Revenue | 48,385 | 59,893 | +23.8% |
| Family of Apps | 47,302 | 58,938 | +24.6% |
| Reality Labs | 1,083 | 955 | -11.8% |
| Operating income | 23,365 | 24,745 | +5.9% |
| Net income | 20,838 | 22,768 | +9.3% |
Over 3.5 billion people used at least one of Meta’s Family of Apps daily in December 2025. The number of daily active users on Facebook, WhatsApp, and Instagram was approximately 2 billion each. The company experienced a strong fourth quarter with robust holiday demand and performance gains driven by AI. The adoption of AI across the business has accelerated. Advertising remains the primary…