Valentine’s Day marketing often leans on familiar beats, but the latest video featuring Sasank and Rosni from Do Deewane Sheher Mein finds a sweeter, more community driven way to set the mood. With the film gearing up for its theatrical release on February 20, the new clip positions the romantic drama as a big screen date pick, while giving audiences a visual that is instantly festive and easy to remember.
Featuring Siddhant Chaturvedi and Mrunal Thakur, the video opens on a sports court where a large crowd has assembled in a carefully planned heart formation, each person holding a pink balloon. Shot from a high angle, the arrangement reads like a live Valentine card, with Sasank and Rosni standing at the center on a logo that reads Do Deewane Sheher Mein. In a coordinated moment, the group releases the balloons together, sending a wave of pink floating upward and turning the court into a celebratory tableau.
Do Deewane Sheher Mein Valentine’s Day Wish Sets The Tone
The timing of the drop is no accident. With Valentine’s Day serving as a natural runway for romantic releases, the Sasank and Rosni video works as a warm reminder that Do Deewane Sheher Mein is aiming for a theatrical experience rather than a quiet digital drop.
The message in the post is direct and on theme: “Watch सaसank and Roसni from #DoDeewaneSeherMein making your Valentine’s Day even more special with this adorable wish! #DoDeewaneसहरmein, releasing on 20th Feb. In cinemas only!”
That final line is key. It reiterates that the film is positioning itself as a cinemas only title, an increasingly notable choice at a time when many mid budget romances chase faster OTT windows. By tying the reminder to a Valentine’s Day moment, the campaign gives viewers a simple emotional hook and a clear date to circle.
Pink Balloons, A Heart Formation, And A Clear Release Date
Visually, the balloon release lands like a mini event, suggesting the film’s makers are leaning into romance on a big canvas. The heart shaped crowd formation also frames Sasank and Rosni as the focal point, hinting at the couple centric storytelling audiences can expect in the movie.
While the video does not reveal plot specifics, it does what a seasonal promo should: create a mood, spotlight the lead pair, and reinforce a release plan.
With Do Deewane Sheher Mein slated for a February 20 release, the Valentine’s Day push appears designed to keep the film in conversation through the week of love and into its opening weekend.
(Also read: Siddhant Chaturvedi Celebrates Rose Day With Mrunal Thakur And Their Do Deewane Seher Mein Chemistry Is Already Winning Hearts)
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