On February 13, 2026, BELIFT LAB, the agency representing the global K-pop sensation ENHYPEN, released an extensive and updated set of fan etiquette guidelines.
This initiative aims to foster a healthier fan culture while providing robust protection for the rights, safety, and privacy of the group members.
The agency expressed deep gratitude to the fandom, ENGENE, for their consistent support but emphasized that strict measures are now necessary to combat behavior that threatens the artists’ well-being.
BELIFT LAB made it clear that they are prepared to take legal action, both civil and criminal, against those who violate these rules, and individuals found in breach may be banned from future fan events without prior warning.
Cracking Down on Privacy Infringements and Stalking
A major focus of the new guidelines is the prevention of stalking and the unauthorized access to private spaces.
The agency explicitly prohibits fans from visiting unofficial venues, such as the company’s offices, practice studios, and the members’ living spaces.
Furthermore, there is a strict ban on attempting to contact or follow the artists’ family members and acquaintances.
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The notice highlights a growing concern regarding the illicit acquisition and sale of personal information.
This includes sensitive data like resident registration numbers, phone numbers, and flight itineraries.
BELIFT LAB specifically noted that although they do not disclose travel schedules, some individuals use improper means to obtain this data, leading to dangerous overcrowding at airports and discomfort for other passengers.
Regulating Behavior at Official Events and Airports
The guidelines also extend to how fans should conduct themselves at official engagements and in public transit hubs.
Recording video or audio is strictly prohibited in unauthorized areas, including ticket counters, security checkpoints, duty-free stores, and boarding gates at airports, as well as closed filming sets.
Fans are reminded not to interfere with the duties of management or security staff. Additionally, the agency forbids blocking vehicles, chasing the artists’ cars, or assuming false identities to gain access to events.
To ensure a professional environment, fans are also asked not to forcibly hand over gifts or letters directly to the artists; instead, they must follow designated delivery rules established by the company.
Zero Tolerance for Harassment and Malicious Conduct
In a strong move toward mental health and physical safety, BELIFT LAB announced a zero-tolerance policy regarding abusive language and threats.
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During fan events, any participant using offensive remarks or making threats will be handled without leniency and excluded from future activities.
This part of the notice underscores the agency’s commitment to protecting the artists from mental distress as much as physical harm.
By setting these clear boundaries, the agency seeks to mitigate the “negative light” that inappropriate actions can cast on the entire fandom.
A Cooperative Path Forward
Ultimately, BELIFT LAB’s detailed announcement serves as a roadmap for a respectful relationship between ENHYPEN and their supporters.
By outlining six core categories of prohibited behavior—ranging from privacy invasion to copyright infringement—the agency is providing fans with clear expectations for their conduct.
They have asked for the active cooperation of ENGENE to ensure that the group can continue their activities in a safe and secure environment.
As the K-pop industry continues to grapple with the challenges of artist privacy in a digital age, these comprehensive guidelines represent a significant step toward maintaining the integrity of the artist-fan bond while prioritizing human safety above all else.
Fans are encouraged to read the full notice on official channels like Weverse to ensure they remain informed and compliant with the new standards.