10 Feb How Purpose Fuels Brand Love
Great products are no longer enough.
Today’s customers, especially younger generations, want to support brands that stand for something meaningful. 70% of Gen Z report loyalty to brands they trust and feel aligned with. Purpose has become a competitive advantage.
Cult brands don’t just sell products. They sell beliefs. Patagonia stands for environmental activism. Life is Good stands for optimism. These brands offer a worldview that customers can adopt and share.
When values align, transactions turn into relationships. Purchases become identity signals. Loyalty becomes emotional instead of transactional.
And that emotional bond is powerful. Customers who connect with your purpose are far less likely to leave over price alone. They’re loyal to the mission, not just the product.
Reflection: What does your brand truly stand for? Is that purpose clear to customers? Beyond features and benefits, why should someone feel proud to choose you?
Onward,
BJ