Sneakers are better for running a marathon, but shoes are better for a wedding reception.

This is the better of utility. Finding something that does the job it sets out to do.

And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, perhaps, but for you.

When we sacrifice utility for taste, it pays to acknowledge that weโ€™ve done so. Just because you like the shape of the bridge you just designed doesnโ€™t mean itโ€™s going to support trucks that drive over it.